Marketing Minor

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Overview of Degree Requirements

Minimum number of credits required to earn minor: 21

GPA requirements to earn minor: Must earn a minimum overall GPA of 2.0 in the required MKT/ECO courses.

Minimum Grade requirements for courses to count toward minor: Must earn a minimum of a C- in MGT 101 , MKT 270 and STS 215 or STS 132 .

Contact Information: Patti Miles, Associate Dean, 211 DP Corbett, (207) 581-1968

A 2.0 cumulative GPA is required at the time the student declares a marketing minor. A marketing minor may be declared, at the earliest, in the second semester of a student’s enrollment.

Must earn at least 50% of the MKT and ECO credit hours at UMaine.

All MKT classes must be taken for a grade (no pass/fail permitted).

Required Courses:

MGT 101 - Introduction to Business Credits: 3
MKT 270 - Introduction to Marketing Credits: 3
MKT 371 - Services Marketing Credits: 3
MKT 378 - Marketing Research Credits: 3
MKT 382 - Consumer Behavior Credits: 3
STS 215 - Introduction to Statistics for Business and Economics Credits: 3
or
STS 132 - Principles of Statistical Inference Credits: 3

Marketing Elective

One from the following list of courses:

MKT 372 - Integrated Marketing Communication Credits: 3
MKT 374 - Personal Selling and Sales Management Credits: 3
MKT 376 - International Marketing Credits: 3
MGT 490 - Special Topics in Business Administration Credits: 1-3