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Aug 28, 2024
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MKT 270 - Introduction to Marketing Introduces students to the concepts, analyses, and activities that comprise marketing strategy and tactics, and provides practice in market analysis and marketing planning. Topics include: marketing strategy (segmentation, targeting and positioning), market environmental analysis, consumer behavior, marketing research, product management, pricing, marketing communications, and channels of distribution.
Core Curriculum/Core Requirements:
Prerequisites: MGT 101; Business, Economics or Financial Economic Major or Declared Business and/or Marketing Minor
Course Typically Offered: Fall & Spring
Credits: 3
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