MAR 315 - Marketing for Nonprofit Organizations

Marketing as a subject of growing interest to managers of public and private nonprofit organizations. The concepts, tools and models that have worked effectively to manage products and services in the profit sector that are becoming increasingly relevant to the management of products and services in the nonprofit sector are covered. The course is concerned with a host of problems nonprofit organizations face that would be analyzed as straightforward marketing problems if found in the profit sector. Prerequisite: MAR 101.

Prerequisites: MAR 101

Course Typically Offered Variable

Credits: 3