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    Jan 28, 2025  
2023-2024 UMM Undergraduate Catalog 
    
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2023-2024 UMM Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 218 - Advertising

A course designed to help students develop creative and analytical skills by evaluating ads created by others. In addition, students learn to plan, budget, execute and manage a successful advertising campaign. The use of publicity and public relations with a successful advertising campaign is explored.

Prerequisites: MAR 101.

Course Typically Offered Variable

Credits: 3


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