MAR 101 - Marketing Management for the Small Business

An overview of marketing as an organizational and societal function stressing the application of marketing concepts and principles in entrepreneurship and realistic business situations. Students learn to analyze, plan, implement and control marketing strategies. Topics include product development and management, distribution, promotion, pricing, marketing research, consumer behavior, and external environments.

Prerequisites: BUS 111 or permission

Course Typically Offered Every Fall & Spring

Credits: 3