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Aug 28, 2024
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MKT 480 - Managerial Marketing Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.
Core Curriculum/Core Requirements: Writing Intensive
Prerequisites: A grade of C- or better in MKT 378 or MKT 382 and Senior Standing or by instructor permission.
Course Typically Offered: Spring and Fall
Credits: 3
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