MKT 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

Core Curriculum/Core Requirements: Writing Intensive

Prerequisites: A grade of C- or better in MKT 378 or MKT 382 and Senior Standing or by instructor permission.

Course Typically Offered: Spring and Fall

Credits: 3