MAR 306 - Marketing Management for Entrepreneurs

This course introduces the new entrepreneur to an understanding of the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. The universal functions of marketing management of buying, selling, transporting, storing, standardization and grading, financing, risk taking, and market information are linked to the student’s entepreneurial undertaking.

Course Typically Offered Every Fall

Credits: 3