BUA 372 - Integrated Marketing Communication

This course is designed for students who want to understand integrated marketing communications and how all forms of communications work to achieve organizational objectives and contribute to the “brand.” It examines a wide range of consumer/customer communications-advertising, public relations, promotion, Internet, direct marketing, digital and social media, event marketing, point-of purchase, and other alternative media.

Prerequisites: BUA 270.

Course Typically Offered: Variable

Credits: 3