Marketing Certificate

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OVERVIEW OF REQUIREMENTS

Minimum number of credits required to earn certificate: 18

Minimum Cumulative GPA required to earn certificate: None

Other requirements: Students must satisfy the UMM residency requirement for certificate programs, taking at least 12 credit hours through UMM.

The Marketing Certificate program offers students a flexible opportunity to acquire, develop and demonstrate a variety of marketing skills related to the broad spectrum of the Marketing function within their organizations. The certificate program requires 18 credit hours, consisting of five required courses and one elective of the student’s choice, as listed below.

Marketing Certificate - 18 credits

Complete all of the following:
MAR 101 - Marketing & Entrepreneurship Credits: 3
MAR 218 - Advertising Credits: 3
MAR 306 - Marketing Management for Entrepreneurs Credits: 3
MAR 323 - Personal Selling Credits: 3
MAR 324 - Consumer Behavior Credits: 3
Complete one of the following:
MAR 215 - Marketing Channels Credits: 3
MAR 315 - Marketing for Non-Profit Organizations Credits: 3
MAR 406 - Marketing Research Credits: 3