MKT 480 - Managerial Marketing

This course is designed to review and integrate from a managerial, strategic perspective the key marketing concepts, theories, and frameworks students learned in the program. It emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. It explores problems encountered by top marketing executives in modern business.

Core Curriculum/Core Requirements: Writing Intensive

Prerequisites: A grade of C- or better in MKT 382 or MKT410 and Senior Standing

Course Typically Offered: Spring and Fall

Credits: 3