MKT 270 - Introduction to Marketing

Introduces students to the concepts, analyses, and activities that comprise marketing strategy and tactics, and provides practice in market analysis and marketing planning. Topics include: marketing strategy (segmentation, targeting and positioning), market environmental analysis, consumer behavior, marketing research, product management, pricing, marketing communications, and channels of distribution.

Prerequisites: C- in MGT 101; Business, Economics or Financial Economic Major or Declared Business and/or Marketing Minor; Sophomore Standing

Course Typically Offered: Fall & Spring

Credits: 3