BUA 605 - Creating and Capturing Value in the Digital Economy

Represents an integration of concepts and principles from the Marketing and Management Information Science disciplines. The Internet is offering radical new ways of conducting business. This course presents students with concepts and information-based strategies for capturing and creating value in the new information-based economy by assimilating sound marketing strategies with information systems to create innovative processes and marketing practices.

Prerequisites & Notes
Graduate standing in the MBA and MSA programs or permission of instructor.

Credits: 3