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    Jan 20, 2026  
2004-2005 Undergraduate Catalog 
    
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2004-2005 Undergraduate Catalog [ARCHIVED CATALOG]

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BUA 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

Prerequisites & Notes
BUA 378 or BUA 382. Not open to graduate students.

Credits: 3


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