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    Jan 27, 2026  
2004-2005 Undergraduate Catalog 
    
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2004-2005 Undergraduate Catalog [ARCHIVED CATALOG]

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BUA 378 - Marketing Research

Considers marketing research as a tool in solving problems of production and distribution with emphasis on problem formulation, exploratory research, research design, basic observational and sampling requirements, data analysis, interpretation, and sampling.

Satisfies the General Education Writing Intensive Requirement.

Prerequisites & Notes
BUA 370, MAT 215 or MAT 232; junior standing.

Credits: 3


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