CMJ 412 - Electronic Media Management

Overview of the tasks and challenges of managing electronic media outlets, with special emphasis on radio and TV. Begins with a general treatment of management theory and practice and covers specific topics including finance, human relations, sales, programming and promotion. Other topics include the management of cable systems and public broadcasting stations, and telecommunications law and policy.

Satisfies the General Education Social Contexts and Institutions Requirement.

Prerequisites & Notes
CMJ 236 and sophomore standing.

Credits: 3