MKT 385 - Digital Marketing

The purpose of digital marketing is to prepare students with a foundational understanding of digital marketing channels and how successful marketing campaigns use online and mobile platforms. This course covers the fundamentals of digital marketing, including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, and paid advertising.

Prerequisites: A grade of C- or better in MKT 270

Course Typically Offered: Spring

Credits: 3