MKT 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

General Education Requirements: Writing Intensive

Prerequisites: A grade of C- or better in MKT 378 or MKT 382 and Senior Standing or by instructor permission.

Course Typically Offered: Spring and Fall

Credits: 3