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Feb 13, 2025
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MKT 378 - Marketing Research Considers marketing research as a tool for marketing decision making. Emphasis on problem formulation, research design, research methodology, sampling, data analysis and interpretation.
General Education Requirements:
Prerequisites: A grade of C- or better in MKT 270, STS 215 or STS 232; junior standing.
Course Typically Offered: Fall & Spring
Credits: 3
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