Jun 16, 2024  
2023-2024 UMaine Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Abbreviations
  Academic Calendar
  Academic Standing
  Admission
  Auxiliary Enterprises
  Colleges and Programs
  Course Descriptions
  Credit for Prior Learning
  Degree Requirements for Graduation
  Disclaimers
  Enrollment Status
  Expenses and Fees
  Facilities and Centers
  Financial Aid
  General Education Requirements
  Grades and Grading
  Graduate Catalog
  Honors College
  Majors and Minors
  Official Records
  Officers and Faculty
  Seal of Biliteracy Credit Table
  Student Services and Facilities
  Test Credit Tables
  Transfer Credit
  University Overview
  University Wide Academic Programs
HELP
2023-2024 UMaine Undergraduate Catalog

MKT 378 - Marketing Research

Considers marketing research as a tool for marketing decision making.  Emphasis on problem formulation, research design, research methodology, sampling, data analysis and interpretation.

General Education Requirements:

Prerequisites: A grade of C- or better in MKT 270, STS 215 or STS 232; junior standing.

Course Typically Offered: Fall & Spring

Credits: 3