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2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 676 - Market Research and Analysis

Study of procedures and applications of market research. Considers organization and operation of a research department, survey methods, experimentation, measurement of potential demand, analysis of distribution costs.

Prerequisites
BUA 601 and BUA 605, or equivalent, or permission.

Credits: 3