Jun 20, 2024  
2022-2023 UMaine Undergraduate Catalog 
2022-2023 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration in Marketing

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Minimum number of credits required to graduate: 120

Minimum Cumulative GPA required to graduate: 2.0

Minimum Grade requirements for courses to count toward major: A C- or better is required in all business core classes and those classes may be repeated only once. When a student earns a grade less than a C- in a core business course, they must retake that class at UMaine.

Other GPA requirements to graduate: Must earn a minimum overall GPA of 2.0 in all Business and Economics classes. Must earn at least 70% of the total credit hours in core business classes, as well as the majority of the courses in the major at UMaine.

Required Course(s) for fulfilling Capstone Experience:  MGT 449  

Course satisfying the Writing Intensive requirement within the major: MKT 480  

Contact Information: Jason Harkins, Associate Dean, 211 DP Corbett, (207)581-1968

The Marketing major prepares students to have skills in market assessment, marketing to particular segments, building brands, as well as teamwork, professional presentations and effective communication. Marketing majors commonly have careers in retail management, services marketing, sales, advertising, and marketing research.

School/Departmental Requirements:

To earn a B.S. in Marketing at least 70% of the total credits earned in business core classes, as well as the majority of the specialized courses in the major (i.e., 3 out of 5 in marketing) must be taken at the University of Maine. Business and economics coursework must be completed with a 2.0 (“C”) cumulative average.

A C- or better is required in all business core classes and those classes may be repeated only once.

Students wishing to transfer from other institutions or from other programs within UM must have a cumulative GPA of 2.0 and be in good academic standing. In addition to University-wide policies for transfer of credit, MBS, as an institution accredited by AACSB International, evaluates transfer credit according to AACSB standards.

First year marketing students may take MGT 101   and BIS 235 . Sophomores (24 or more degree hours) may take ACC 201 , ACC 202 BIS 105 , MGT 220 MGT 325 , and MKT 270 . Juniors (54 or more degree hours) may take any other 300- or 400-level business course for which prerequisites have been met unless the course specifies “Senior Standing”. Class standing requirements are never waived.

The Business Program for Marketing majors has three components:

  1. The General Foundation (52 credits). Throughout the program students acquire a broad education in the liberal arts and sciences. Through courses in English, communications, international studies, mathematics, computer science, economics and psychology, as well as electives, students build a strong foundation for lifelong learning. Within this component, the student will satisfy the University’s general education requirements.
  2. The Business Core (34 credits). The core business courses provide an understanding of the functional areas common to most businesses: accounting, finance, law, marketing, management, management information systems, production and operations, international business and strategy.
  3. The Major Fields (15-18 credits). Students acquire advanced knowledge of a major field (accounting, finance, management, or marketing) by taking five courses (six in accounting) beyond the introductory level in a chosen major. Concentrations in International Business, Management of Information Systems, and Entrepreneurship can be elected in addition to a major.

Note: The remaining 16-19 credits needed to qualify for graduation can be filled with any course offered at the University.

General Foundation - 52 credits

I. Arts and Sciences Core (34 credits)

II. Outside Electives (18 credits)

These 18 credits may be chosen from the offerings of the College of Liberal Arts and Sciences from the School of Economics, or any non-business course that satisfies a general education requirement. Students should use these credits to complete the University’s general education requirements that are not satisfied by the courses above (3 credits each in Western Cultural Tradition, Population and the Environment, Artistic and Creative Expression, and Cultural Diversity and International Perspectives) as well as to complete a minor or pursue an area of interest.

Free Electives (19 credits)

Any courses offered at the University of Maine will fill these electives.

Required Courses in Suggested Sequence for a B. S. in Business Administration in Marketing

Note that although the following is a suggested curriculum, students should be aware that upper-level marketing classes (not including MKT 270 ) are offered only once a year.  Taking MKT 270  in the sophomore year is assumed.

First Year - Second Semester (15 credits)

Second Year - First Semester (15-16 credits)

Students should note that several courses satisfy more than one general education requirement allowing for a wider selection of electives later.

Second Year - Second Semester (15-16 credits)

Third Year - First Semester (15 credits)

Third Year - Second Semester (15 credits)

Fourth Year - First Semester (12 credits)

Fourth Year - Second Semester (15 credits)

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