Aug 15, 2022  
2021-22 UMM Undergraduate Catalog 
    
2021-22 UMM Undergraduate Catalog

MAR 101 - Marketing & Entrepreneurship


An overview of marketing as an organizational and societal function stressing the application of marketing concepts and principles in entrepreneurship and realistic business situations. Students learn to analyze, plan, implement and control marketing strategies. Topics include product development and management, distribution, promotion, pricing, marketing research, consumer behavior, and external environments.

Course Typically Offered Every Fall & Spring

Credits: 3