Mar 28, 2024  
2020-21 UMMachias Catalog 
    
2020-21 UMMachias Catalog [ARCHIVED CATALOG]

MAR 101 - Marketing & Entrepreneurship


An overview of marketing as an organizational and societal function stressing the application of marketing concepts and principles in entrepreneurship and realistic business situations. Students learn to analyze, plan, implement and control marketing strategies. Topics include product development and management, distribution, promotion, pricing, marketing research, consumer behavior, and external environments.

Course Typically Offered Every Fall & Spring

Credits: 3