Mar 28, 2024  
2020-2021 UMaine Undergraduate Catalog 
    
2020-2021 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 403 - Persuasion and Social Influence


Study of the theory and principles involved in the process of influencing the beliefs, attitudes and values of others. Focus on social science and humanistic explanations of what makes messages persuasive in interpersonal and public contexts.

Prerequisites: 3 hours in CMJ courses.

Course Typically Offered: Variable

Credits: 3