Apr 23, 2024  
2020-2021 UMaine Undergraduate Catalog 
    
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2020-2021 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

MKT 382 - Consumer Behavior

This course presents a comprehensive framework for understanding why and how people consume.  It investigates the pre-purchase, purchase and post-purchase stages of the consumption process.  It draws on the social sciences to understand the psychological, situational, technological, social and cultural factors influencing the consumption process.  Specific topics include perception, motivation, attitudes, values, self-concept, personality, lifestyle, consumer decision-making process, shopping and buying, group influences, consumption subcultures, and global consumer culture.

Prerequisites: A grade of C- or better in MKT 270 and Junior or Senior Standing.

Course Typically Offered: Fall

Credits: 3