Oct 07, 2022  
2020-2021 UMaine Undergraduate Catalog 
    
2020-2021 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

MKT 374 - Personal Selling and Sales Management


An overview of professional selling, with an emphasis on the sales process, and an understanding of sales management. It is designed for the student to gain a greater appreciation, understanding, and respect for sales, especially the concept of relationship selling, and the techniques, policies and challenges involved in managing a sales force. The student will also gain a better understanding of how sales fits into the overall marketing function and the organization as a whole.

Prerequisites: A grade of C- or better in MKT 270.

Course Typically Offered: Spring

Credits: 3