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Apr 18, 2024
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2019-2020 University of Maine at Machias Undergraduate Catalog [ARCHIVED CATALOG]
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MAR 406 - Marketing Research
A study of the marketing research process that gives the student a tool to enhance his or her ability to make marketing management decisions. Topics include research project formulation, research designs, secondary data, sampling techniques, data collection, editing, coding, tabulation, data analysis, report writing, and communication. Prerequisite: 9 cr in marketing and MAT 113.
Prerequisites: 9 credits in marketing courses and MAT 113.
Course Typically Offered Variable
Credits: 3
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