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Apr 20, 2024
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2019-2020 University of Maine at Machias Undergraduate Catalog [ARCHIVED CATALOG]
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MAR 324 - Consumer Behavior
A course to provide the student with an understanding of why people decide upon the products they purchase. The consumer decision process is stressed, as well as other aspects that influence consumers’ behavior including cultural and subcultural influences. Social class and group influence, the family, the role of learning, attitudes, information search, the purchasing procedure and post-purchase processes are examined.
Prerequisites: MAR 101, PSY 110 or SOC 114, or permission of instructor.
Course Typically Offered Variable
Credits: 3
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