Apr 19, 2024  
2019-2020 University of Maine at Machias Undergraduate Catalog 
    
2019-2020 University of Maine at Machias Undergraduate Catalog [ARCHIVED CATALOG]

MAR 323 - Personal Selling


Insights into the theories, principles, methods and techniques of creative personal selling. Emphasis is placed on interpersonal skills, ethics, and viewing sales in their natural setting as an event where both buyer and seller benefit. Students learn those aspects of sales management that make it distinct from generic management.

Prerequisites: MAR 101 or permission of instructor.

Course Typically Offered Variable

Credits: 3