Apr 20, 2024  
2019-2020 University of Maine at Machias Undergraduate Catalog 
    
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2019-2020 University of Maine at Machias Undergraduate Catalog [ARCHIVED CATALOG]

MAR 215 - Marketing Channels

A course to provide the student with an appreciation for the complexity of product distribution from the producer to the ultimate consumer. Students are introduced to central markets, wholesaling, retailing, warehousing, transporting, and managing the channels of distribution.

Prerequisites: MAR 101.

Course Typically Offered Variable

Credits: 3