Jan 28, 2021  
2019-2020 UMaine Undergraduate Catalog 
2019-2020 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

BUA 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

General Education Requirements: Writing Intensive

Prerequisites: A grade of C- or better in BUA 378 or BUA 382 and Senior Standing or by instructor permission.

Course Typically Offered: Spring

Credits: 3