Sep 24, 2020  
2019-2020 UMaine Undergraduate Catalog 
2019-2020 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

BUA 378 - Marketing Research

Considers marketing research as a tool for marketing decision making.  Emphasis on problem formulation, research design, research methodology, sampling, data analysis and interpretation.

Prerequisites: A grade of C- or better in BUA 270, STS 215 or STS 232; junior standing.

Course Typically Offered: Fall

Credits: 3