Apr 23, 2024  
2019-2020 UMaine Undergraduate Catalog 
    
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2019-2020 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

BUA 378 - Marketing Research

Considers marketing research as a tool for marketing decision making.  Emphasis on problem formulation, research design, research methodology, sampling, data analysis and interpretation.

Prerequisites: A grade of C- or better in BUA 270, STS 215 or STS 232; junior standing.

Course Typically Offered: Fall

Credits: 3