Sep 18, 2020  
2019-2020 UMaine Undergraduate Catalog 
2019-2020 UMaine Undergraduate Catalog [ARCHIVED CATALOG]

BUA 372 - Integrated Marketing Communication

This course is designed for students who want to understand integrated marketing communications and how all forms of communications work to achieve organizational objectives and contribute to the “brand.” It examines a wide range of consumer/customer communications-advertising, public relations, promotion, Internet, direct marketing, digital and social media, event marketing, point-of-purchase, and other alternative media.

Prerequisites: A grade of C- or better in BUA 270.

Course Typically Offered: Variable

Credits: 3