Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 476 - New Product Management


New products and services are vital to the success of all companies. However, innovation is risky and most new products fail in the marketplace. The course focuses on the tools and techniques associated with selecting and analyzing market opportunities. It also examines the processes involved in designing, testing, and introducing new products and services that capitalize on those opportunities and fit company strategy. Both quantitative and qualitative approaches are covered. In particular, the course covers new product development processes, product development project management, market entry strategies, new product idea generation, and forecasting market demand. All types of product development projects are considered from breakthrough products to new platforms to brand and line extensions to product improvements in the context of both large corporations and small entrepreneurial firms. 

Prerequisites: Junior Standing

Course Typically Offered: Spring

Credits: 3