Apr 25, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 403 - Persuasion and Social Influence

Study of the theory and principles involved in the process of influencing the beliefs, attitudes and values of others. Focus on social science and humanistic explanations of what makes messages persuasive in interpersonal and public contexts.

Prerequisites: 3 hours in CMJ courses.

Course Typically Offered: Variable

Credits: 3