Apr 20, 2024  
2017-2018 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Abbreviations
  Academic Calendar
  Academic Standing
  Admission
  Advanced Placement Credit Table
  Auxiliary Services
  Colleges and Programs
  Course Descriptions
  Degree / Graduation Requirements
  Disclaimers
  Enrollment Status
  Expenses and Fees
  Facilities and Centers
  Financial Aid
  Grades and Grading
  Graduate Catalog
  The Honors College
  Majors and Minors
  Official Records
  Officers and Faculty
  Student Services and Facilities
  Transfer Credit
  University Overview
  University Wide Academic Programs
HELP
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

General Education Requirements: Satisfies the General Education Writing Intensive Requirement.

Prerequisites: BUA 378 or BUA 382 or by instructor permission.

Course Typically Offered: Spring

Credits: 3