Apr 18, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 376 - International Marketing

Focuses on marketing principles and strategies valuable to the successful conduct of international business operations. Differing business environments will be examined in order to sensitize students to necessary adjustments in marketing strategies.

Prerequisites: BUA 343 and BUA 270; junior standing.

Course Typically Offered: Fall

Credits: 3