Apr 25, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 355 - Advertising Copy and Graphics

Provides theory and practice in creating advertising for print, direct mail and electronic media, with emphasis on the limitations of each and the responsibilities of the advertising practitioner.

General Education Requirements: Satisfies the General Education Writing Intensive Requirement.

Prerequisites: CMJ 236 and CMJ 250 with ‘C-’ or better.

Course Typically Offered: Not Regularly Offered

Credits: 3