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May 09, 2024
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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BUA 374 - Personal Selling and Sales Management An overview of professional selling, with an emphasis on the sales process, and an understanding of sales management. It is designed for the student to gain a greater appreciation, understanding, and respect for sales, especially the concept of relationship selling, and the techniques, policies and challenges involved in managing a sales force. The student will also gain a better understanding of how sales fits into the overall marketing function and the organization as a whole.
Prerequisites: BUA 270.
Course Typically Offered: Variable
Credits: 3
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