May 06, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 480 - Managerial Marketing

Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.

General Education Requirements: Satisfies the General Education Writing Intensive Requirement.

Prerequisites: BUA 378 or BUA 382. Not open to students with graduate standing.

Course Typically Offered: Spring

Credits: 3