Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 412 - Electronic Media Management and Programming


Overview of the tasks involved in managing electronic media outlets, with special emphasis on radio and TV. Begins with a general treatment of management and programming theory and practice and covers specific topics including finance, human relations, ratings, sales, and promotion. Other topics include the management of cable systems and public broadcasting stations, and telecommunications law and policy.

Satisfies the General Education Social Contexts and Institutions Requirement.

Prerequisites: C- or better in CMJ 236 and sophomore standing.

Credits: 3