Apr 26, 2024  
2012-2013 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Abbreviations
  Academic Calendars
  Academic Policies
  Admission
  Auxiliary Services
  Colleges and Programs
  Course Descriptions
  Disclaimers
  Expenses and Fees
  Facilities and Centers
  Financial Aid
  Graduate Catalog
  General Education Requirements
  Honors College
  Majors and Minors
  Officers and Faculty
  Student Services and Facilities
  University Overview
HELP
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 250 - Introduction to Advertising

Examines social and economic roles of advertising including rate structure, agency practices, effective use of media. Advertising principles analyzed and discussed from the media point of view.

Satisfies the General Education Social Contexts and Institutions Requirement.

Credits: 3