Mar 29, 2024  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

BUA 378 - Marketing Research


Considers marketing research as a tool for marketing decision making.  Emphasis on problem formulation, research design, research methodology, sampling, data analysis and interpretation.

Prerequisites
BUA 370, MAT 215 or MAT 232; junior standing.

Credits: 3