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2006-2007 Undergraduate Catalog 
    
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2006-2007 Undergraduate Catalog [ARCHIVED CATALOG]

CMJ 250 - Introduction to Advertising

Examines social and economic roles of advertising including rate structure, agency practices, effective use of media. Advertising principles analyzed and discussed from the media point of view.

Satisfies the General Education Social Contexts and Institutions Requirement.

Credits: 3