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May 05, 2024
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2004-2005 Undergraduate Catalog [ARCHIVED CATALOG]
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BUA 605 - Creating and Capturing Value in the Digital Economy Represents an integration of concepts and principles from the Marketing and Management
Information Science disciplines. The Internet is offering radical new ways of
conducting business. This course presents students with concepts and information-based
strategies for capturing and creating value in the new information-based economy
by assimilating sound marketing strategies with information systems to create
innovative processes and marketing practices.
Prerequisites & Notes Graduate standing in the MBA and MSA programs or permission of instructor.
Credits: 3
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